The auto industry includes mechanical repair, collision repair, vehicle washes, and lube or oil changes. This industry’s demand is dependent upon vehicle usage and the number of vehicles on the road. Profitability of individual companies can beshaped by the convenience of their location and the strength of their marketing. Typically, large companies can maximize use of more expensive equipment and can easily leverage advantages in marketing. On the other hand, smaller companies can compete by providing superior customer service or by offering specialized services.
Increasingly, the first stop for many vehicle shoppers today is not the dealer showroom, but the Internet. And while conventional wisdom would suggest that shopping vehicle Web sites improves sales performance, a recent survey in 11 countries finds that the current state of industry Web sites may impact performance. The study finds that consumers want content on auto industry Web sites customized to be more relevant to their specific vehicle-buying needs and believe such a change would make the process simpler and faster.
Vehicle shoppers depend on Web sites to make their vehicle-buying decisions, it only makes good business sense for companies to put as much effort into developing an effective, interactive digital marketing platform as it does to create extraordinary physical presentations like the show and establish successful brick-and-mortar enterprises.
Better digital marketing sites are key to future automotive industry, according to the survey. Specifically:
- 83 percent agree that improved digital media would significantly reduce the time needed to purchase a vehicle
- 76 percent feel that the auto sector significantly lags other retail industries in the use of digital media tools such as video and 360-degree Web site tours
- 82 percent of the respondents believe that better interactive digital marketing is a must for the auto industry
Based on the above trends, the below solutions are recommended for Auto industry
Search Engine Optimization is a best online marketing strategy and will make your website popular.
Online media planning and buying (Digital Media) is regularly transforming due to several factors.
Blog Management and marketing is the process of reaching a business prospects through the use of a blog.
As modern technology strengthens its roots in the business world, mobile phones ,
Online media planning and buying (Digital Media) is regularly transforming due to several factors like invention of latest media platforms,
Advertising is a great way to quickly drive targeted traffic to your website. Instead of paying upfront for placing
Email Marketing is a well established form of direct marketing and is an inexpensive proven online marketing tactic that continues to grow.
Ninety percent of the respondents believe improved auto Web sites would significantly reduce the time needed to purchase a vehicle. Therefore, putting digital marketing to better use will only complement their business model and could yield an increase in top-line sales for the industry.