Questions? Feedback? powered by Olark live chat software
Home / Services / Digital Media / Behavioral Advertising

Turn clicks into customers with advanced targeting

Behavioral advertising involves the tracking of web users' online activities in order to deliver tailored advertisements. This involves serving up ads to a particular individual based on his or her previous online behavior. It is not to be confused with contextual advertising, which serves up ads that are related to the content of the web page on which they’re appearing. It provides a more personalized experience to the user, be it in the form of content or advertising.

Benefits of Behavioral Advertising

  • The user will be able to enjoy a better experience on the site by being shown content that he or she might have a higher interest in. This lets the visitor access desired information the moment the site is brought up on the browser.
  • Benefits content providers by giving them an idea on the content that its users would want to read about or view, so that more of this type of content can be generated. This would result in repeat visits by existing visitors and attract new ones who are interested in the same niche that the site belongs to.
  • Ad networks are able to enjoy increased conversion rates since related and personalized advertisements are now being served to a likely audience that will find the ads more relevant, resulting in more clicks, sales, and purchases.
  • Website owners can use behavioral targeting to drive more traffic to their sites by generating and tailoring content based on what the site visitors want, resulting in repeated visits, and this, in turn, translates to higher traffic, higher page rankings, higher conversion rates on onsite ads, and a higher site value.

Do you follow what you like?

At IMarks we make websites from the perspective of Digital Marketing to engage with the prospective customers, partners and investors, etc. Our main aim is to ensure your brand, products and services appear online in high quality. If you would like to understand what we can do for you please feel free to contact us using the details below. Also if you would like to speed up your response times you can generate an online quote into our team by using the online quote generator,

Online Quote Generator      - OR -      Have Someone Call You Back
Post 1

India Office

#16-2-753/A/2, Sri Sri House, 4th Floor Revenue Board Colony, Near Konark Towers Dilsukhnagar, Hyderabad - 500060. Telangana, INDIA.

Post 1

Dubai Office

P.O. Box 30895. Ajman, UAE

Post 1

Riyadh Office

Post Box 250704, Riyadh 11391, Kingdom of Saudi Arabia.

Copyrights © 2015 & All Rights Reserved by IMarks.

Behavioral Advertising Services in Hyderabad, Paid Advertising Services in Hyderabad, Turn clicks into customers, Benefits of Behavioral Advertising, Increased conversion rates, Conversion rates on onsite ads, higher conversion rates, Customers with advanced targeting, Contextual advertising