Conversion rate optimization (simply called as CRO) is the process of optimizing your search ads, landing pages, and overall website design to covert the optimal percentage of visitors to your website. Its popularity is rising because it's seen as a way to increase sales profits without raising the advertising spend.
With search marketing, increasing your qualified traffic is a matter of bidding on and optimizing for the right keywords.
- Private: Aggregate keywords from private sources like your own Web analytics and log files.
- Personalized: Because your keywords are derived from actual visitors to your website, they are completely personalized and relevant to your business niche.
- Accurate: You'll know exactly which keywords drive the most traffic and conversions (and exactly how many) for your business
Better keyword traffic data means you can make better decisions about your website and ad copy and better target the right customers.
How Keyword Grouping Affects CRO
Strong keyword groups make it much easier to
- Write effective, targeted PPC ads
- Create specific, optimized landing pages
- Prioritize content creation
- Maintain an organized, well-structured website
All of these practices can work to increase both traffic and conversion rates. They also have a positive impact on your Quality Score, which lowers your overall cost per action.
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