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Overview

Building a strong online presence is a crucial way to get new customers to know about your restaurant. With most potential patrons relying on the web, social media and search engines to aid their choices, marketing for restaurants has been transformed.

Statistics

Exploring digital marketing channels As Food companies explore new ways of doing business and reaching more customers, 63 percent of survey respondents acknowledge that social media is having a significant impact on the industry. Other digital marketing channels are also making their mark, including e-mail campaigns (31 percent) and mobile promotions (23 percent)

Food Industry executives plan to use digital, social, and mobile technologies in a variety of ways over the next 12 months. In fact, 52 percent have plans to use social media for external brand promotion, and 51 percent will use social media to gain customer insight.

Food companies continue to face a demanding market environment that requires them to actively manage change that may impact sales and performance. Having the right professional services firm is critical to addressing these challenges and achieving financial goals. KPMG in the United States is a leading accounting, tax, and advisory firm for the consumer markets industry and working with our network of member firms, we serve clients worldwide. Our Food, Drink, and Consumer Goods practice is comprised of accomplished professionals, from top food, drink, and consumer goods companies that possess the knowledge, experience, and skills necessary to sort through today’s complex business problems.

Recommendations

By developing insights into industry trends and approaching market opportunities with a fresh perspective, we offer the following services for company-specific guidance that helps our clients become or remain market leaders

Search Engine Optimization

Search Engine Optimization is a best online marketing strategy and will make your website popular.

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Social Media Marketing

Online media planning and buying (Digital Media) is regularly transforming due to several factors.

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Blog Marketing

Blog Management and marketing is the process of reaching a business prospects through the use of a blog.

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Mobile Marketing

As modern technology strengthens its roots in the business world, mobile phones ,

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Social Network

Online media planning and buying (Digital Media) is regularly transforming due to several factors like invention of latest media platforms,

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PPC Campaigns including

Advertising is a great way to quickly drive targeted traffic to your website. Instead of paying upfront for placing

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Email Marketing

Email Marketing is a well established form of direct marketing and is an inexpensive proven online marketing tactic that continues to grow.

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Conclusion

Evolving regulation and changing marketplace dynamics have added to the need for companies to implement a strong Digital frame work.

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