The Gems &Jewellery industry is rapidly growing, presenting many opportunities to help it expand. There has been a surge of many companies now doing business on the internet and even mobile. Not only do people view diamonds and jewellery online or through mobile apps, but also make purchases, worth millions.
IMRG/Cap Gemini report announced that the online retail market grew by 20%, and in particular, web purchases of accessories rose by 73% compared to last year. Google reported nearly 2,00,000 searches related to ‘jewellery for sale’ in a month and people are online doing their jewellery shopping. Through online marketing campaigns, retailers within the jewellery industry have the opportunity to nearly triple sales.
It was found that less than half of jewellery brands sell online, with another 57% lacking a mobile-optimized website. A fifth lack any sort of email marketing program. Investment in SEO and paid search is dismal.
- While only 47% of brands have set up shop online to date, less than a third (29%) had e-commerce capabilities a year ago
85% percent of brands are active on Twitter, and about half maintain a presence on Pinterest
By developing insights into industry trends and approaching market opportunities with a fresh perspective, we offer the following services for company-specific guidance that helps our clients become or remain market leaders
Search Engine Optimization is a best online marketing strategy and will make your website popular.
Online media planning and buying (Digital Media) is regularly transforming due to several factors.
Blog Management and marketing is the process of reaching a business prospects through the use of a blog.
As modern technology strengthens its roots in the business world, mobile phones ,
Online media planning and buying (Digital Media) is regularly transforming due to several factors like invention of latest media platforms,
Advertising is a great way to quickly drive targeted traffic to your website. Instead of paying upfront for placing
Email Marketing is a well established form of direct marketing and is an inexpensive proven online marketing tactic that continues to grow.
While there are signs of huge improvement within the social media sphere, consumers are tired of technology barriers and the option to shop online for precious jewels is a must if the industry were to leverage off of its fame.