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Knowing where you are and how to reach your goal

Marketing whether it is online or offline is very important to analyze the credibility of the business. After investing a large amount of budget if you don’t evaluate your marketing strategies reach among the audience, then it is of no use. Your strategy must consist of steps like qualitative goals, quantitative goals, campaign revenue, feedback plan, follow up strategy and examining or monitoring criteria for the campaign which evaluate your success reach among the audience. To evaluate effectively the marketing measures, you can follow cost per visitor, cost per qualified lead and cost per sale. Once you calculate, the results will be known on which you have to take the necessary action whether to continue or to take a revised step.

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Website Analytics, Conversion Optimization, Landing Page Optimization, Measure your Marketing Efforts, Paid Search Marketing, qualitative goals, quantitative goals