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Are you listening to your customers?

Social media monitoring is one of the first steps towards integrating social media strategy with an organization's marketing roadmap. Organizations often use social media to identify reputation based trends, however many of them fail to realize the value of identifying trends emerging from committed network of followers and unidentified competitors.

The demands of social media is different for every organizations, some organizations due to their requirement and size of data being exchanged need much more regular and customized monitoring services.

Our customized social media monitoring service identifies critical needs of our customers as part of their social media strategy and set trigger points to identify triggers from trends emerging from social media data. Our dedicated support team helps marketing and sales teams respond to triggers and alerts, while also providing regular daily, weekly monitoring support.


Benefits

  • Online conversations are measurable; can look at them and measure your marketing effectiveness. You can also evaluate if a proper digital marketing strategy and counter measures are in place, to get balanced information about the products and the company’s stand in case of untoward incidents or crises.
  • Proactive monitoring of mentions of the brand online can help avert any potential crisis that can occur. Listening to social media by keeping an eye on the levels of the buzz created and sentiment around your brands and products, will help you detect any issues that could impact the brand.
  • Social media monitoring can also be used to benchmark your brand with the competition. A lot of potential buyers compare products, their features, the advantages and disadvantages, and the reason why they should pick one brand over the other. Monitoring your competitors is a basic fundamental of staying ahead in the game. Social media monitoring tools help marketing managers understand their brands’ share of online conversations compared to their competitors and help them understand the reasons why they are winning or losing the competitive edge. These insights can help to formulate a sound digital marketing strategy that effectively cuts though the competition and clutter.

Are you reaping what you sow?


Do you follow what you like?

At IMarks we make websites from the perspective of Digital Marketing to engage with the prospective customers, partners and investors, etc. Our main aim is to ensure your brand, products and services appear online in high quality. If you would like to understand what we can do for you please feel free to contact us using the details below. Also if you would like to speed up your response times you can generate an online quote into our team by using the online quote generator,

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