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User Interface (UI) Design

When designing a web application/ website, functionality is often placed above everything else. Visitors use applications because they’re useful, not because they look pretty. But that doesn’t mean you can ignore good UI design, or just slap together a generic-looking user interface. Good UI design adds to the overall user satisfaction/ experience of any web application.

Good UI design is, in many ways, similar to good web design. Principles of color theory, negative space, and layout all still apply. But UI design requires a bit more thought in many cases due to the interactivity it requires.

Visitors not only look at your site; they also interact with it, sometimes in ways you didn’t expect. It’s vital that you take the time to really explore UI design prior to embarking on a web application/ website design.

  • Lower Short-Term Costs
  • Lower Long-Term Costs
  • Lower Customer Support Costs
  • Greater Customer Retention

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