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The more people see them, the more people use them

Viral Marketing has generally been used as a word of mouth marketing, buzz marketing, stealth and guerilla marketing. It refers to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Benefits of Viral Marketing

  • An enhanced customer list - Not just the quantity but also the quality of your customers that decides your business. For example, customer A who is totally satisfied with your products, introduces your name to his friend B who turns into your new customer, now he too finds your stuffs good and introduces them to a third friend, say C. Now from your older customer A, you have gained B, C and goes on and you have really large list. This is what a word of mouth recommendation does.
  • Remarkable growth in comparatively lesser time
  • Better visibility - Your stuffs are being recommended, shared, commented upon, and discussed among your audiences; this creates a really better buzz which leads to greater visibility.
  • Gain more credibility - As you are being recommended and shared by masses, you get greater noise, and there’s a remarkable buzz about your products among the masses
  • Cuts your promotional costs - With time, it will cut down your promotional costs as you already get enough visibility and buzz around the internet, so you don’t need to spend extra amount for promoting your site. It lowers your Ad expenses as enough advertising is done without spending a buck by being recommended by your existing audiences.

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