Baabaji Nethralaya conducted more than 100 free eye operation campaigns & operated more than 1,00,000 cataract operations in both Govt & private practices put together since 1984 and stood 2nd largest cataract operated surgeon in LIONS DIIST 324-D1 which comprised whole of Mysore state & part of Andhra Pradesh.
REQUIREMETNS FROM THE CLIENT
The client opted SEO to expand their SEO performance. They offer a piece of eye technology that helps health care providers interact with their online patients more effectively. Started an active blog and to promote their content on social media.
AFFORDABLE EYE CARE
OUR SEO TEAM USED BELOW STRATEGIES WITH CLIENT’S PROJECT
Content Strategy- Create and promote content that attract backlinks. We used this strategy to increase the talent of the client’s website. Make easier to rank for keywords.
Keyword Research- We provided them with topmost keywords ideas what they wanted to rank for. We took this information and immediately stirred it into the Google Keyword Planner. The purpose of doing this is to verify that there was highest search volume with low competition.
THE TEAM APPROACH FOR OPTIMIZATION
- Content based
- Local Optimization
- Organic traffic
- Brand awareness
ORGANIC ACTIVITIES HAS CLEARLY GIVEN A NEW DIRECTION TO THE COMPANY
- The team decided to do SEO strategy by discovering the keyword analyse with the competitor’s keywords and get started by setting up the unpaid search campaign to search the relevant category.
- Able to nail down the most of the keywords to increase in the visibility of the brand.
- We ranked some of the keywords related to the eye cure in Google first page.
- The total traffic of the website also increased.
- The increase in daily traffic happened when our recommendations were implemented.
- Double digit percentage increases in website traffic and conversions every month since we began working with them.
- Performed an SEO audit to identify all on-site technical issues and off-site backlink issues.
|KEYWORDS||POSITIONS ON 17th Dec 2016|
|GLAUCOMA SERVICES IN KUKATPALLY||7|
|CERTIFIED ICL SURGEON IN HYDERABAD||10|
|CATARACT SURGERY IN KUKATPALLY||18|
|VISIAN ICL CERTIFIED DOCTOR IN HYDERABAD||26|
|ICL SURGERY IN HYDERABAD||39|
|REFRACTIVE SURGERY SERVICES IN HYDERABAD||60|
|EYE DOCTOR IN KUKATPALLY||61|
ACHIEVEMENTS FROM ACTIVITIES
Increase in daily traffic happened when our recommendations were implemented. We focused on growing the capability’s reach online and increasing the number of patients. We ranked almost some keywords related to the eye treatment in Google page 1. The facility began receiving many new patients. This facility, like our other healthcare SEO clients, has seen double digit percentage increases in website traffic and conversions every month since we began working with them.
Our SEO team worked with Baabaji Nethralaya, eyecare hospital for 4 months. We had lot of experience with EYE care centres all the way up to regional medical centres. We work hard to ensure a facility’s specialty is well-represented online which leads to substantial volume increases for individual specialties.
SERVICES USED IN THIS PROJECT
- ENGAGEMENT & STRATEGY
- PROJECT MANAGEMENT
- CREATIVE ARTWORK
- CONTENT CREATION
- SOCIAL MANAGEMENT
- SOCIAL PROFILING
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SEARCH CAMPAIGNS
- SEARCH ENGINE OPTIMIZATION
- LOCAL SEO
- SOCIAL PROMOTIONS