The primary objective of these courses is to metamorphose general practitioners to family physicians by training them on the art of treating the human being and not just the patient. An interactive medium of education taking leaf from the best practices of distance education from across the globe. The CommonwealthMedicaleVarsity is a joint educational outreach venture, promoted by the Commonwealth Medical Association, and Service provided by CommonwealthMedicaleVarsity Pvt. Ltd. that strives to bring the classroom to the Doctor’s home and clinic.
THE REAL PAIN AREAS
As the website was new to the audience, creating a brand awareness was a challenge and this has to be achieved through engagement and activity in social media channel. We also need to grow the number of followers on Facebook. Social networking to communicate with a target audience is needed. There was less online traffic to the website and needed to get increased online presence.
FUTURE OF ONLINE
PPC CAMPAIGNS AND SOCIAL MEDIA WERE SET UP TO DRIVE GOOD LEADS AND TO INCREASE BRAND AWARENESS
The target courses categories were as follows:
- Fellowship in family medicine
- Fellowship in diabetes mellitus
- Fellowship in primary care cardiology
- Fellowship in primary care pediatrics
- Certificate in primary care radiology
- Certification genetics counseling
- Advance diploma in hospital management
THE STRATEGY TO GET THE LEADS
We accepted the challenge and started off with an extensive keyword research to choose some highly relevant keywords. Each category was targeted separately keeping in mind the need of the business, using the appropriate themes and ads. The most important step was to identify and clean the website of all the technical issues. We used techniques to generate traffic that resulted in gaining top rankings for some keywords on Google. Created Facebook page for commonwealthmedicalevarsity.com. Also finally creating brand awareness for the business.
ATTRACTING THE TARGETED AUDIENCE TO THE WEBSITE (LANDING PAGE)
Increasing the website’s linking with high ranking sites. Creating quality content and making it travel on the social media. Build brand awareness through engagement and activity in social channel. Grow the number of candidates on Facebook. Social networking to communicate with a target audience. Click through rate had increased. Increase in leads was by two fold. Increased in Facebook followers. Average visits to the website increased.
The Likes campaign on Facebook helped in getting overall branding and business growth of online medical education. This client was extremely pleased with the results after witnessing such a stupendous improvement in the website.
SERVICES USED IN THIS PROJECT
- PROJECT MANAGEMENT
- CREATIVE ARTWORK
- CONTENT CREATION
- SOCIAL MANAGEMENT
- SOCIAL PROFILING
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SEARCH CAMPAIGNS