They are committed to help education community reinvent education system to improve their education standards and student achievements. Their education products are designed to help you support the life cycle of active learning, inspires student success and create technology enabled environment. These products are built to allow customizations to seamlessly meet the needs of every school in the education community.
BREATH OF FRESH AIR FOR THE STAGNANT PAID CAMPAIGN
- There was a mistrust in the minds of Edmatix team to re-start the campaigning as the earlier campaign they did resulted a near zero result and ROI
- Edmatix team was also concerned about the wastage of campaign budget
- Conversion Improvement
- Challenge was to create a brand awareness for Edmatix software across the globe
REFINING THE CLIENT'S PPC CAMPAIGN
- IMarks approached this challenge very positively and developed a customized PPC strategy
- Determined targeted keywords and campaigns, based on historical conversion data and analytics
- Created targeted ads with compelling call-to-actions
- Placed the ads in front of highly targeted prospects at the moment of relevance
- As per research and analysis, we found that almost 70% of the educational institutions were concentrated in western and southern India and rest in North and East India. Based on this ratio, we concentrated the budget allocations and strategized the keywords accordingly.
INCREASED TRAFFIC AND LEAD GENERATION
- When we took over the Edmatix PPC account, we were provided with a limited Ad budget.
- The challenge was to show the genuine leads in the first month itself and get the trust in their team and accordingly we were able to get few genuine leads in a month
- The feedback gave a push to continue the campaign for the second month and we kept optimizing the campaign regularly.
- We were able to achieve 4 fold increase in the number of leads and proved our successful PPC program
SERVICES USED IN THIS PROJECT
- CONTENT CREATION
- DIGITAL ACTIVATION
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SEARCH CAMPAIGNS