An initiative by clinicsindia©, 'GP Clinics', a monthly medical journal, pulls together practical clinical advice from top international and national experts in many specialties in a convenient source for General Practitioners / Family Physicians and Primary Care Practitioners. The journal provides peer-reviewed articles on key topics encountered in clinical practice, as well as short, quick-reading features that emphasize diagnostic quizzes and color photography.
INITIAL SITUATION - CHANGING THE WAY TO RECEIVE THE HEALTHCARE TIPS
GP clinics were seeking a solution to maintain their website. However, after having a discussion about their business, IMarks came to know that there was much more services, that we could offer. At the time, we had a very simple gossip about the business related information that showed before and after repair of the website. We focused their marketing efforts across their target market, India.
A CME JOURNAL
FOR GPs & MD PHYSICIANS
A COMMITMENT TO ACHIEVE WITH DIGITAL MARKETING AND DIGITAL MEDIA STRATEGIES
Extensive keyword research, competitive market analysis, and qualitative and quantitative research were done during website analysis. The content brings new brand story for medical life. The client used to offer offline magazine that brings change to think bigger and broader in medical environment. Focused on doctors and medical information to reach India and international audience. We researched online demand patterns for services and presented SEO strategy. We also implemented Google Analytics goals and started blog about medical magazines. Across the world they want more and more leads using the best digital strategies.
RESULTS - BRINGING THE BRAND TO LIFE
Resulted in the good increase in Leads numbers and gained popularity for the brand across India. Generated 300% increase in web traffic and 20% of Internet leads turned into business.
|KEYWORDS||POSITIONS ON 27th JUNE 2015||POSITIONS ON 29th MAY 2017|
|JOURNAL FOR INDIAN DOCTORS||100 Plus||1|
|JOURNAL FOR GENERAL PRACTITIONERS||100 Plus||4|
|CONTINUING MEDICAL ASSOCIATION JOURNAL||100 Plus||8|
|CONTINUING MEDICAL EDUCATION JOURNAL||100 Plus||10|
|MEDICAL NEWS INDIA||100 Plus||21|
SERVICES USED IN THIS PROJECT
- PROJECT MANAGEMENT
- CREATIVE ARTWORK
- CONTENT CREATION
- SOCIAL MANAGEMENT
- SOCIAL PROFILING
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SEARCH CAMPAIGNS
- SEARCH ENGINE OPTIMIZATION
- LOCAL SEO