Indian School of Business

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THE INDIAN SCHOOL OF BUSINESS (ISB) evolved from the need for a world-class business school in Asia.

The founders, some of the best minds from the corporate and academic worlds, anticipated the leadership needs of the emerging Asian economies. Funded entirely by private corporations, foundations and individuals from around the world who believe in its vision, the ISB is a not-for-profit organization.

THE SEO TEAM APPROACH

The client opted SEO to expand their SEO performance as they hadn’t done any SEO in the past. When they tied-up with IMarks, they were revamping the website and therefore, the link building as well as On-page optimization was to be done from the beginning. ISB has reputation all over the country. The challenge was to maintain ISB’s reputation in the industry and hence work accordingly.

A WORLD CLASS

BUSINESS SCHOOL IN ASIA

ON-PAGE SEO - THE CHALLENGE

  • Content based
  • On page Optimization
  • Link Building

ISB’s main aim was to maintain its reputation in the market, also they wanted all the keywords to be at the top positions so that the business and brand could be maintained. IMarks researched over more than 600 keywords and asked ISB to select amongst them. Link building was also a part of the project where inbound and outbound linking was desired.

SEO CREW USES DIFFERENT TACTICS WITH THE CLIENT’S PROJECT

Added a good amount of content and made their pages title a lot fresh. De-stuffed their internal links & content and ranked all the keywords on Google first page. Our team worked in strategic compliance with ISB and made it sure that all their requirements were fulfilled within the given time period so that our mutual goals could be achieved on time. After a couple of months of link building and no site changes we finally got this client happy with the works.

OUR ACHIEVEMENTS

The work we carried out made a significant impact on ISB’s Business and keyword ranking, we bought all the selected keywords to the top position and at the same time link building was done thereby successfully fulfilling every part of the brief ISB gave us.

SERVICES USED IN THIS PROJECT

  • ENGAGEMENT & STRATEGY
  • DISCOVERY & ANALYSIS
  • WEB DEVELOPMENT
  • SEARCH ENGINE OPTIMIZATION

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