A well-diversified conglomerate whose business encompasses the entire financial services throughout the India. Karvy’s financial services business is ranked among the top-five in the country across its business segments. It provides a leading edge with technology which is combined with professional services network across the India. They have a combined account facility that caters to all investment opportunities such as trade in Equities, Derivatives, Currency and also investing in IPOs, Mutual funds and NCDs. It has received the NSDL Star Performer Award 2014 for highest asset value generated.
WE FOCUS ON HOW TO BE DIGITAL, NOT ON HOW TO DO DIGITAL
- Karvy Stock Broking Limited (KSBL) is an online project.
- The problem to enhance the existing website and make it work better for clients.
- The size of the site required a lot of consistency for a heavy increase in leads.
- The challenge was to establish online traffic to connect with the customers.
- Karvy wanted to tangible increases in visibility, traffic, engagement and brand awareness.
COVERING THE FINANCIAL
GENERATING ORGANIC TRAFFIC AND MAKING BRAND AWARENESS.
To make notable SEO improvements, effective strategies had to be put in place. This meant that digital experts and web marketing strategists with experience in whatever goes on behind the scenes of search engines had to be selected for this task. The following are the tasks performed like Keyword research and competitive analysis, Content creation, On-page SEO, Off-page SEO, Link building, Social Media Optimization and Brand Awareness.
WORKED HAND IN HAND TO KEEP THE WEBSITE UPDATED.
- We had taken SEO optimization comprising Onsite and Offsite SEO, Content Optimization and Marketing along with Link Building.
- We ran off-page campaign each for the targeted keywords.
- Our team identified best 25 keywords to improve search visibility across the India and initiated their effective use.
- This was followed by onsite performance improvement, navigational changes, blogs optimization and link building.
- We also put in efforts to reclaim the top rankings for the Brand Keywords.
TO GET LEADING BRAND FOR YOUR BUSINESS
- Increased visibility with higher brand recognition.
- Driven up for the organic traffic to the site.
- Larger social community (Facebook, Twitter, Linkedin, Google+)
- Higher Social Traffic on site with increased conversion rates
- To increase the Facebook followers from the relevant audience.
- The experts took to the task of creating and well designing for few types of collateral like E-mailers and Newsletters for their clients.
IT'S TIME TO SHOW THE RESULT, WHAT WE GAINED
- Ranking for keywords was pushed up to 1st position in Google page.
- Targets were dwarfed as results achieved by Karvy exponentially.
- Organic Traffic increased by 50%
- Leads increased by two fold
Placed the business at the top of the search engines.
Karvy now has increased customer and they doing extremely well. They are ranking in all search engines, and they certainly are seeing far more clients coming in as a result of the SEO campaign.
|KEYWORDS||POSITIONS ON 01st OCTOBER 2012||POSITIONS ON 02nd APRIL 2013|
|BEST STOCK BROKER ONLINE SERVICE||100 Plus||1|
|KARVY IPO/PUBLIC OFFER||100 Plus||1|
|STOCK RECOMMENDATIONS FOR TODAY||100 Plus||4|
|STOCK MARKET RESEARCH TIPS||100 Plus||7|
|LOWEST BROKERAGE||100 Plus||8|
|OPEN ONLINE TRADING ACCOUNT||100 Plus||10|
|HOW TO BUY AND SELL SECURITIES||100 Plus||11|
|FINANCIAL INVESTMENT OPTION||100 Plus||12|
SERVICES USED IN THIS PROJECT
- UI / UX DEVELOPMENT
- CREATIVE DESIGN
- ENGAGEMENT & STRATEGY
- PROJECT MANAGEMENT
- CREATIVE ARTWORK
- CONTENT CREATION
- SOCIAL MANAGEMENT
- SOCIAL PROFILING
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SOCIAL LISTENING
- SEARCH ENGINE OPTIMIZATION
- LOCAL SEO