Modi Housing

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The projects of Modi Properties have been designed to provide a great life style product to its customers. Our projects reflect the attitudes and values of our customers.

Our gated communities are designed to control the environment around your living space. Modi Properties has endeavored to provide good quality construction with modern amenities at affordable prices. We are certain that our discerning customers and their families deserve it. Our customers have made Modi Properties a trusted name for over 40 years and helped us complete 25 projects with over 2,500 homes.

ADEPT WITH THE CHALLENGE

  • Buyers and Sellers of residential homes and flats in Hyderabad face a challenge in promoting themselves. For that reason, Modi Housing came up with a concept to facilitate the above activities online with ease of management. They always prefer to get this done with digital marketing techniques.
  • Deep dive into their business confirmed with their business growth would require some addition, from their business platform to digital strategy, paid channels and analytics.
  • Building a reputation based on trust and reliability

FOR BUYING & SELLING

OF YOUR PROPERTIES

TO GET MORE FROM THE ONLINE BRANDING AND VISIBILITY

The challenge was competing in housing sales in local market and wanted at the top of the online branding. There were multiple hurdles that we faced while going to compete in the online branding. Consumers can respond well in this industry, number of consumers using internet for much of their educational research before committing to a housing sales center, email or call. IMarks team needed to increase the company’s online visibility and able to generate more targeted traffic. Converted visitors into leads, and ranked for housing keywords in a highly competitive market. All of these things effectively, growing their business with blossom and consistently move. We overhauled with an implementation which laid the foundation for making such business decisions. Designed and built their business on a new platform to deliver a housing customers division for Modi properties with conversion-optimized experience. New site architecture and conversion funnels also support all aspects of paid search and getting good conversions.

NUMBER OF REACH AND TRAFFIC GENERATED

CREATING THE REAL VALUE FOR THE CLIENT

  • IMarks PPC Experts, step in solving to build a digital marketing campaign focused on attracting traffic from search, and driving that traffic into priority registration
  • An inbound strategy was likely to deliver the results in the shortest time frame.
  • Our approach was based on a content strategy and search.
  • We also implemented AdWords tracking, to get detailed information about visitors

THE RESULTS

  • Modi housing achieved significant ROI on their inbound and PPC marketing campaigns.
  • Increased in generating quality leads.
  • Increased online brand awareness.
  • An increase in paid traffic 200% over a period of 6 months
  • An increase in total sales for year of 60%

SERVICES USED IN THIS PROJECT

  • DIGITAL STRATEGY
  • DISCOVERY & ANALYSIS
  • SEARCH CAMPAIGNS

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