Propidad

Let us help you grow your business through the web

 

Propidad is a real estate portal catering to the needs of customers who are looking for buying and selling of lands, plots, apartments and other types of properties at a single place.

Property sellers and owners can advertise their properties in a most comprehensive way with complete details like layout plans, images of properties, locations, videos, scanned property documents, etc. Property buyers and people can search for desired property at desired location without even visiting the place.

CHALLENGES - MORE IDEAS, MORE VALUE MAKING LIFE EASIER

The Propidad Real Estate Web Application is an interactive, effective and revenue-generating Web Portal Designed for the Real Estate Industry. The main objective of this application is to help the Propidad Company to display unlimited number of property listings on the website. The stakeholders includes realtors, product manufacturers, suppliers, property seekers, buyers, etc. Priority was to take this portal to the online realty community looking for properties and real estate products including all raw materials.

PROPERTY AND

MATERIAL LISTINGS

OUR SEO STRATEGY: HELPS TO INTERACT WITH THE CLIENT MORE EFFECTIVELY.

We proposed to help them with Web development, Web designing, Search Engine optimization, social media marketing, PPC and content marketing. Noticed that although people want to buy property, but knowledge of the local specialties were lacking. During research , we found 50 targeted keywords for the real estate scenario in Hyderabad. Proper web content management was performed, which helped in dynamically creating ASPX pages with and without images. Developed web strategy, marketing strategy, sales strategy, brand strategy, go-to-market strategy, and product strategy. We designed and developed entire brand creative communication, including logo design, corporate identity, marketing collaterals, Letterheads, PR Kit, Sales Kit. Another important activities were implementing effective Digital Marketing Strategies i.e. email marketing campaigns, social media marketing, SEO, Link Building, Local business listings, PPC Campaigns, including all social media sites(Facebook, Twitter, Linkedin, Google+). We successfully organized a website launch event in Avasa Hotels and had media launch for the portal in the presence of media and celebrities for instant brand awareness in the real estate community.

TO INCREASE THE AUTHORITY OF CLIENT'S WEBSITE 

We were able to increase quality of leads inspite of being new brand in the market. Increased the number of visits and engagement through website and social media channels. We created a blog and promoted the content so that it actually gets backlinks. Introduced the Real Estate blog which focused on the lucrative local specialties. Successfully launched the website. Initiated Online Marketing campaigns. In less than one year, a virtually unknown brand had nearly 5,607 likes on Facebook. We did create content promotions through blog post, images. 

KEYWORD RANKING

KEYWORDS POSITIONS ON 01st OCTOBER 2012 POSITIONS ON 02nd APRIL 2013
BEST PROPERTY GUIDERS 100 Plus 1
REAL ESTATE WEB APPLICATION HYDERABAD 100 Plus 1
WATER SERVICES FOR REAL ESTATE 100 Plus 2
PROPERTY SELLERS 100 Plus 2
LAND DEVELOPMENT IN HYDERABAD 100 Plus 3
RESIDENTIAL PRODUCTS IN HYDERABAD 100 Plus 3
REAL ESTATE NEWS AND EVENTS 100 Plus 4
DEVELOPMENT LAND REAL ESTATE 100 Plus 5

SERVICES USED IN THIS PROJECT

  • ENGAGEMENT & STRATEGY
  • PROJECT MANAGEMENT
  • CREATIVE ARTWORK
  • BRAND DEVELOPMENT
  • CONTENT CREATION
  • SOCIAL MANAGEMENT
  • SOCIAL PROFILING
  • DIGITAL STRATEGY
  • DISCOVERY & ANALYSIS
  • SEARCH CAMPAIGNS
  • WEB DEVELOPMENT
  • SEARCH ENGINE OPTIMIZATION
  • LOCAL SEO

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