An award winning designer, Ms. Reem Al Kanhal, launched her RTW label in 2010 and soon became one of the most sought after fashion talents to have emerged from the Middle East. Hailing from Saudi Arabia from a humble background, ever determined, her conceptual designs have set a new benchmark and pushed boundaries, reaping the attention of media and influencers worldwide.
THE BRIEF- THE KEY AREAS FOR IMPROVEMENT WITH THE WEBSITE
Ms. Reem had a website for being a useful source with current information for its customers. Since the website was older, the overall look and feel was not representative of the company. They wanted a modern looking website to reflect their business and their outfits. As they want one of the best shapely sites ever, for that they want it to be designed from scratch. The need is to build a fashion platform to develop a powerful site for the customers to have an outlook with their brands.
IMPOSSIBLE IS NOTHING WHEN PERFECTION IS AT WORK
Having so far handled in sales online, we knew that Ms. Reem stores had as much reliability as in terms of stability and support. The dashboard is intuitive and well thought out, allowing the client full control over their inventory, shipping and customers, whilst also offering powerful marketing integrations. The web admin section also allowed us to make quick revisions and updates to the site without downtime.
This wasn’t a typical retail web design project. We wanted the design to look as minimal and unique as possible. For the colour pallet, we flagged the way for a really clean, yet impactful designs. Artwork was tailored to fit the site well created for all devices.
IN FIRST PLACE
THE SOLUTION – THE ULTIMATE TAILORED ELEGANCES THROUGH ONLINE NETWORK
We were well-prepared for this site feature and custom functionality heading in the development stage of this project. We researched all the needs of the client and evaluated solutions and provided features to meet those needs. A solution was determined which had the capability of bringing the client’s product not only met their needs but also had a unique look and would be a viable solution for years to come. Our team worked together with Ms. Reem to create a custom designed and custom developed. The new website makes it easier for both potential and existing customers to navigate the site and find the latest fashion trend information they need. The unique look is an expression of their brand and quickly lets visitors know and understand what the company has to offer. Information within the website can be updated easily and this helps to keep the content fresh for the search engines and provides a reliable resource for those in the industry wanting to keep current on their fashion world.
GIVING WINGS TO THE BUSINESS
IMarks designed the site so it was not only classy, girly, but a clean, professional, and full of fashion trends informative, as well. We optimized their new website for search engines and made efforts to help improve their bounce rate.
SERVICES USED IN THIS PROJECT
- UI / UX DEVELOPMENT
- PROJECT MANAGEMENT
- WEB DEVELOPMENT
- CONTENT CREATION
- DIGITAL STRATEGY