Seating World is a multi-brand outlet for world class designer luxury furniture brands. It caters to the furniture requirements in various segments like Home, Office, Education, Hospitality and Sports. Seating World started off as one of the first dealers of imported furniture in Hyderabad. Now, the endeavor deals with all types of furniture, with the help of its partners and associates in major cities like Chennai, Mumbai, Bangalore and Delhi.
THE REAL PROBLEM
Having a website, the client could not find on the web for any search phrases other than the company name preventing them from getting any new leads from organic search. They wanted to increase search engine exposure, online visibility and organic traffic.
WE TAKE THE HASSLE OUT OF ONLINE SALE:
Before joining hands with IMarks, Seating World had a presence in the local market and its main aim was to get business from all over the country. Also, establishing the brand and making people aware of “SeatingWorld” was desired and required.
- The site required on-site optimization improvements.
- Carried out detailed keyword and competitor research, and integrated the SEO campaign
- Integrated almost 25+ target keywords within the elements of the site while optimizing for local searches.
- Implemented a Link Building campaign and built quality links to achieve higher search engine rankings.
- Focused on growing their organic targeted traffic by increasing search engine result.
- Optimized website to ensure that search engines were able to crawl it with ease, allowing for more visibility.
- Closely monitored their analytics to ensure it was headed in the right direction, leading to the success of a large increase in organic traffic.
IMARKS WORK WITH CONFIDENCE AND RESOLVE CLIENT'S PROBLEMS
- Increase online authority to reflect the offline brand recognition
- Increase search engine traffic following a site redesign
- Overall, organic website visits have increased in two year span of time.
- SeatingWorld experienced a tremendous increase in traffic over the first year of the campaign, an increase in non-paid search engine results.
- Increase in keyword phrases that led to reach number 1 positions in Google first page.
SERVICES USED IN THIS PROJECT
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SEARCH ENGINE OPTIMIZATION
- LOCAL SEO