Sistawigs, an online platform, where you can find many of popular hair brands at affordable price. They diligently research trends in the hair and wigs collection industries, choosing only the best products to satisfy the needs of the discerning women. They have collected the most extensive selection of remy hair, weaves, lace front, wigs and beauty supplies available - employing staff of the most educated experts in the industry to help you in your request for the best. They are an authorized dealer of top quality brands. They started out beauty supply retail business in 2003 and turned into largest retail store in the Chicago-land.
IT’S ALL ABOUT YOUR STYLISH HAIR & AN ENORMOUS STORE WITH A MULTIPLE CHOICES
- Get Quality traffic to their website & improve the user engagement
- Highlights the website online reputation across major search engines
- Theme based text ads and banner ads for each category
- Need to create an online brand for Sistawig in USA
- To top in Google search engine for the selected keywords related to women hair styles and wigs.
- Wanted to make in-roads into the ecommerce space as well. However, the brand faced tough competition because other brands held a significant market share in the lifestyle vertical.
- Wanted tangible increases in visibility, traffic, engagement and brand recognition.
BUY A GREAT LIFE STYLE!
STRATEGY- THE CHANGE WE NEED TO FETCH WITH A COMPREHENSIVE PLAN TO BE ROLLED OUT IN THREE STAGES.
We presented them with a complete plan of digital marketing, which is rolled out in three stages. Social media channels for quick growth in thriving the community that would help to expand the brand. Next we move on SEO services by doing On-page and Off-page Optimization with 24 keywords to get as many keywords in the first page of Google using ethical way of activities.
Creating back links for effective page rank and articles being posted to get good traffic to the website and paid campaigns through Google AdWords.
PUTTING THE CUSTOMER FIRST & REVIVING AN ONLINE STORE FOR HAIR FASHION
- Working with Sistawigs demonstrated to us very clearly that a concerted effort rolled out through an organized and focused manner can achieve results that exceed all expectations. The Digital team did in-depth analysis of the website. Each category was targeted separately keeping in mind the need of the business, using the appropriate themes and ads.
- Increased online brand awareness.
- Created theme based keywords, Competitor keywords, Call extensions, Site link extensions.
- Over the period of four months, the number leads increased two-fold.
- Approximately 200 % increase in overall traffic.
- The number of new visitors to the site increased by 300%.
- Page views increased by 160%.
- We delivered the best by implementing through Google AdWords, Facebook and YouTube which would bring them closer to their audience.
- It took us a couple of months to identify and target the correct audience and build momentum.
ACCOMPLISHMENTS - IMPORTING YOUR FAVORITE HAIR STYLES THROUGH ONLINE RETAILING STORE
In just 4 months, we achieved fabulous results, as the client got good number of traffics and also all the keywords we worked on are positioned well. Our Digital strategies helped Sistawigs to get good named famed in Retail Industry.
|KEYWORDS||POSITIONS ON 27th FEBRUARY 2015||POSITIONS ON 30th JANUARY 2016|
|LACE FRONT WIGS||9||11,12|
|HUMAN HAIR WIGS||49||40|
|BRAIDS FOR GIRLS||15||11|
SERVICES USED IN THIS PROJECT
- CREATIVE DESIGN
- ENGAGEMENT & STRATEGY
- PROJECT MANAGEMENT
- CREATIVE ARTWORK
- CONTENT CREATION
- SOCIAL MANAGEMENT
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SEARCH ENGINE OPTIMIZATION
- LOCAL SEO