Sreenetralaya

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SreeNetralaya Eye Hospital & Laser Centre is an ISO 9001:2008 CERTIFIED centre for ophthalmic care, situated in the heart of the city Dilsukhnagar and Kothapet, Hyderabad.

The hospital has all the facilities of Ophthalmological services like Day Care Surgery for Cataract with the Latest State-Of-The-Art Phacoemulsification, Glaucoma Services with Automated Perimetry, Laser Refractive Surgeries (LASIK), Corneal Topagraphy, and Ocular Coherance Tomography for Retinal.

TO LOOK BETTER THROUGH DIGITAL EYES

  • The hospital’s website has no proper strategic keywords integrated. Hence needed On-page Optimization, due to poor business listings and poor back-links, needed Off-page Optimization.
  • To get the keyword “Eye hospitals in Hyderabad” as a top rank in Google search engine.

RESULT DRIVEN STRATEGY TO BOOST ONLINE TRAFFIC

  • As Sreenetralaya project being one of the prestigious project for IMarks; our team of SEO experts worked hard to get good ranked in Google.
  • Focused on Content optimization aside from usual On-page and off page SEO.
  • Medical related content were added to preserve the originality of the brand and helped it establish trust in the eyes of Search Engines.
  • Made some detailed research on the market, competitor analysis and inferred that the brand, belonging to an eye care industry had to be made available locally first.
  • People looking for eye care services would generally opt for hospitals which are located in their locality.
  • The team finds out a list of 40 targeted localized keywords phrases after confirming with client and assured ranking with the keywords.
  • Content could be one of the best ways to strengthen the on-page aspect to help the brand establish which added further impetus to the SEO process.

EYE TREATMENT

WITH CARE

THE BEST APPROACH FOR OPTIMIZATION

Content marketing strategies to be followed. On-page and Off-page SEO and Local Optimization strategies were implemented to beat the local competition from other eye hospitals/ competitors. Organic traffic to be increased and also to increase the brand awareness.

GROWTH IN THE ONLINE VISIBILITY AND WEBSITE TRAFFIC

  • The team decided to launch a SEO strategy and started by setting up unpaid search campaign to explore the category.
  • Able to nail down most of the keywords to increase the visibility of the brand to a large extent.
  • Year down we ranked almost all keywords related to the treatments in Google page 1
  • Local listings also reach at 1stposition which is indeed a great achievement for their brand.
  • The total traffic of the website also increased.
  • Double digit percentage increases in website traffic and conversions every year since we began working with them.
  • The keyword “eye hospitals in Hyderabad”, a very general keyword for any eye hospital, gets the website in the first page of Google search engine, top position currently.

KEYWORD RANKING

KEYWORDS POSITIONS ON 01st OCTOBER 2012 POSITIONS ON 02nd APRIL 2013
CATARACT SURGERY CENTRE IN HYDERABAD 100 Plus 1
CATARACT SURGERIES IN HYDERABAD 100 Plus 3
LASIK IN HYDERABAD 100 Plus 4
LASIK EYE HOSPITAL IN DILSUKHNAGAR 100 Plus 4
BEST EYE HOSPITAL IN HYDERABAD 100 Plus 4
CATARACT SURGERY IN HYDERABAD 100 Plus 6
LASIK EYE DOCTORS IN HYDERABAD 100 Plus 6
RETINA SURGERY IN HYDERABAD 100 Plus 7
RETINAL SURGEONS IN HYDERABAD 100 Plus 8

SERVICES USED IN THIS PROJECT

  • DIGITAL STRATEGY
  • DISCOVERY & ANALYSIS
  • SEARCH ENGINE OPTIMIZATION
  • LOCAL SEO

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