The hospital has all the facilities of Ophthalmological services like Day Care Surgery for Cataract with the Latest State-Of-The-Art Phacoemulsification, Glaucoma Services with Automated Perimetry, Laser Refractive Surgeries (LASIK), Corneal Topagraphy, and Ocular Coherance Tomography for Retinal.
TO LOOK BETTER THROUGH DIGITAL EYES
- The hospital’s website has no proper strategic keywords integrated. Hence needed On-page Optimization, due to poor business listings and poor back-links, needed Off-page Optimization.
- To get the keyword “Eye hospitals in Hyderabad” as a top rank in Google search engine.
RESULT DRIVEN STRATEGY TO BOOST ONLINE TRAFFIC
- As Sreenetralaya project being one of the prestigious project for IMarks; our team of SEO experts worked hard to get good ranked in Google.
- Focused on Content optimization aside from usual On-page and off page SEO.
- Medical related content were added to preserve the originality of the brand and helped it establish trust in the eyes of Search Engines.
- Made some detailed research on the market, competitor analysis and inferred that the brand, belonging to an eye care industry had to be made available locally first.
- People looking for eye care services would generally opt for hospitals which are located in their locality.
- The team finds out a list of 40 targeted localized keywords phrases after confirming with client and assured ranking with the keywords.
- Content could be one of the best ways to strengthen the on-page aspect to help the brand establish which added further impetus to the SEO process.
THE BEST APPROACH FOR OPTIMIZATION
Content marketing strategies to be followed. On-page and Off-page SEO and Local Optimization strategies were implemented to beat the local competition from other eye hospitals/ competitors. Organic traffic to be increased and also to increase the brand awareness.
GROWTH IN THE ONLINE VISIBILITY AND WEBSITE TRAFFIC
- The team decided to launch a SEO strategy and started by setting up unpaid search campaign to explore the category.
- Able to nail down most of the keywords to increase the visibility of the brand to a large extent.
- Year down we ranked almost all keywords related to the treatments in Google page 1
- Local listings also reach at 1stposition which is indeed a great achievement for their brand.
- The total traffic of the website also increased.
- Double digit percentage increases in website traffic and conversions every year since we began working with them.
- The keyword “eye hospitals in Hyderabad”, a very general keyword for any eye hospital, gets the website in the first page of Google search engine, top position currently.
|KEYWORDS||POSITIONS ON 01st OCTOBER 2012||POSITIONS ON 02nd APRIL 2013|
|CATARACT SURGERY CENTRE IN HYDERABAD||100 Plus||1|
|CATARACT SURGERIES IN HYDERABAD||100 Plus||3|
|LASIK IN HYDERABAD||100 Plus||4|
|LASIK EYE HOSPITAL IN DILSUKHNAGAR||100 Plus||4|
|BEST EYE HOSPITAL IN HYDERABAD||100 Plus||4|
|CATARACT SURGERY IN HYDERABAD||100 Plus||6|
|LASIK EYE DOCTORS IN HYDERABAD||100 Plus||6|
|RETINA SURGERY IN HYDERABAD||100 Plus||7|
|RETINAL SURGEONS IN HYDERABAD||100 Plus||8|
SERVICES USED IN THIS PROJECT
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SEARCH ENGINE OPTIMIZATION
- LOCAL SEO