Sri Triveni the Techno School has three decades of history built on a foundation enriched with a great value system and cultural heritage. Late Sri Anji Reddy Garu with his vision to empower the society by educating the needy has started this thousand mile journey. Presently his Vision and Mission are being taken forward by his son (Present Chairman ) Sri Jitta Surendar Reddy Garu and Correspondent Sri K.Goverdhan Reddy Garu with utmost determination and due focus that is needed to transform this school.
TRENDS NEED TO CHANGE FOR BETTER FUTURE OPPORTUNITY
Sri Triveni the Techno School came to us with a vision of creating a new look and feel website for their school to showcase their new Branding. The website for them was a fundamental part of showing their school in a fresh light. Their challenge was to create a landing page, PPC campaign & Facebook campaign to get as many admissions as possible within 2 months from the date of admission (2014-15), targeting across Hyderabad especially in and around areas like Saroornagar, Champapet, LB Nagar, Santosh Nagar, etc.
BUY A GREAT LIFE STYLE!
TO ACHIEVE CLICKS THROUGH TO THE WEBSITE AND INCREASE LEADS AND CONVERSIONS BY TARGETING THE CORRECT TYPE OF COMMUNITY.
The aim of the project was to give the website a complete makeover using their new branding. There were also new requirements for users on the site. We suggested with a landing page optimization for the campaign purpose and optimized their homepage. It was designed with proper keywords targeting across their clients and integrated with backend database to track the leads. The main target was parents asking them to enter the details like name of the child, mobile number, and area, and age of the child and any other query for them to ask. The landing page was targeted through Google Adwords and Facebook.
IMARKS TEAM MET THE CHALLENGE BY USING A DIGITAL PLAN TO ENSURE THAT THE WEBSITE WAS COMPLETED AND MUST BE DELIVERED ON TIME.
To manage the PPC and Facebook campaigns for advertising this online school effectively, we undertook by analyzing keywords with a high search volume related to the education industry, thus establishing a strong digital presence we initiated a full scale of PPC and Facebook campaigns to drive a qualified traffic. By using the digital strategy we successfully implemented a campaign to increase the visibility and to promote website brand. We also managed multiple, successful pay-per-click advertising campaigns presence across the different platforms in order to substitute relationships with the targeted students, alumni, and key industry guidance. The two campaigns were then launched successfully and as they monitored on a constant basis. It is important to monitor the campaign so you can edit things specifically. The specific advertisements were changed in order to attract more people to click.
- All major KPI’s for the AdWords campaigns were considerably improved.
- ROI up by 200%
- Conversion rate up by 300%
- No. increased in clicks within a 2 month of period rose by 250%
- No. gained total impressions rose by 400%
- Increase in site traffic during the campaign rose by 230%
- Increase in inquiries, so lower cost per inquiry
IMARKS TEAM ACHIEVED GREAT RESULTS THROUGH BOTH CAMPAIGNS WITH A RELATIVELY SMALL BUDGET.
We are extremely proud of the finished website, which is fully responsive across different devices from mobiles to laptops. The modern design is far more usable for visitors and as it will support the parents and children in reaching out to this community.
SERVICES USED IN THIS PROJECT
- UI / UX DEVELOPMENT
- CREATIVE DESIGN
- PROJECT MANAGEMENT
- CREATIVE ARTWORK
- SOCIAL MANAGEMENT
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SEARCH CAMPAIGNS
- WEB DEVELOPMENT
- SEARCH ENGINE OPTIMIZATION
- LOCAL SEO
- SOCIAL PROMOTIONS