The strength of STAR Hospitals is the dedicated, committed and sincere multi-disciplinary team of medical, paramedical, non-medical personnel and administrators, committed towards providing the highest quality acute care in an environment where innovation, teaching and research continue to meet the needs of patients. Expertise, Excellence and Empathy explains their success and commitment towards the well-being of the patients.
HOW DIGITAL MARKETING ADDED VALUE TO STAR HOSPITALS PROMOTIONS
STAR Hospital, being a reputed name in Hyderabad, wanted to expand its popularity all over the world. As they were not having strong online presence, we plan to focus first on generating brand awareness and later connectivity with the brand. And this was the first time they thought of going for online promotions.
We got started with SEO and SMO for them. In SEO, we first optimized their website and later start promoting the same across different blogging, PR sites, Forums and on other link building platform. We carried the same plan for three months of time. After noticing good growth in search engine presence and ranking. Within duration of 4 months we got most of the important keywords into top ranking. On Social Media, our focus was to generate brand awareness and brand connectivity. We first planned the digital content for the hospital. Focused on topics like health awareness doctors’ specializations and latest medical case studies and many more, we optimize our selection based on the engagements we received. This content got posted on social media channels regularly.
TAKING TO WHERE PATIENTS ARE ONLINE
Our main purpose is to act as the marketing arm of the hospital, handling everything from web design and development to SEM and everything in between. We achieve all this by having a high level of experience in highly effective marketing campaigns. We are a result driven company which means we don’t rest until we see the results we’re striving for. Using of latest technology and methodology to achieve success for our clients.
THE RISE OF TRAFFIC THROUGH SEO
Through our knowledge and experience we’ll work closely with you firstly we’ll target location based keywords having high search volume and then craft an online marketing campaign that will help further to establish your brand and driven more targeted traffic to your website.
BRAND AWARENESS THROUGH SMO
Making social media accessible to more members of your organizations is scary, but doing so can result in much stronger connections with consumers. Social platforms from where your website gets popularity through worldwide.
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SERVICES USED IN THIS PROJECT
- ENGAGEMENT & STRATEGY
- CREATIVE ARTWORK
- CONTENT CREATION
- SOCIAL MANAGEMENT
- SOCIAL PROFILING
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SEARCH ENGINE OPTIMIZATION
- LOCAL SEO