Whaaky (owned by Trade2Online Pvt Ltd) is popular online destination for all sellers across famous shopping streets in India like Sarojini Nagar of Delhi, Fashion Street of Mumbai, Commercial street of Bangalore, Burrabazar of Kolkata, Charminar of Hyderabad , Pondy bazaar of Chennai. It headquartered at Hyderabad, Telangana. They are serving over one million orders & growing strong. Whaaky originally was a deal-a-day until the stock lasts. Today, they offer multiple deals across categories like apparels, mobiles, accessories and computer peripherals etc. Their sellers are prominent retail owners who are sole proprietors with strong supply chain capabilities.
A FRESH APPROACH FOR ONLINE SHOPPING
- The mission of Social Media Optimization for Whaaky was to get more reach and greater customer engagement
- The target audience comprised of every individual as Whaaky sold anything and everything on its website be it apparels, appliances, digital devices, home accessories, footwear, men and women accessories, etc.
- Strategy was to create an ORM Service for whaaky e-commerce solution, which fits the sales strategy in the best way.
WHATEVER THAT WAS IN MIND WAS BROUGHT TO REALITY TO THE WEBSITE
The strategy followed for Whaaky was to arrange online contests for the target audiences and awarding the winners with prizes. Facebook advertising was done to increase customer engagement and reach. The main challenge was to compete with other e-commerce portals which were well established in the market. Whaaky being a new brand name was to be made popular across all social media channels. By the help of ORM service, we took an action in the most convenient way that helped to solve the issues in positive manner and build the same reputation as it was earlier.
ONLINE MARKET - A GREAT PLACE TO BE
Enhanced visibility of the website through effective use of social media was achieved that resulted in a significant improvement in sales by online shoppers. Positioned the brand as an ideal destination for online shopping of various brands. We increased the brand visibility and created a great brand Imagery across India. Created buzz about all new happenings, offers and discounts create relevant leads through social branding and promotions. Generated more LIKES for them on their official Facebook Page. Brought user engagement through social media. We performed a detailed study about the competition prevailing in the market, how they are engaging their fans and laid down a road map and strategy for our course of action.
SOCIAL MEDIA - TRANSFORMING ONLINE SHOPPING
- Effective support of ORM service that makes it possible to modify, by collecting all the negative information about Whaaky and to change customer’s behavior in the way of buying from Whaaky online shopping.
- We posted regular posts and creative designs relevant to the latest offers, discount.
- Engaged audience by posting innovative and eye-catchy designs and content regarding latest styles.
- Led many campaigns over Facebook
- Creating quality content and making it travel on the social media.
- Build brand awareness through engagement and activity in social channel.
- Growth of number of customers on Facebook.
IMPACTS - ENRICHING LIFE THROUGH ONLINE SHOPPING
- Increased in Facebook Reach and Followers.
- Average visits to the website increased multi-fold within a span of 6 months.
- With the efforts of IMarks team, slowly and gradually Whaaky started becoming popular and now it is a well-known deal site in the market.
SERVICES USED IN THIS PROJECT
- ENGAGEMENT & STRATEGY
- CONTENT CREATION
- SOCIAL MANAGEMENT
- DIGITAL STRATEGY
- DISCOVERY & ANALYSIS
- SOCIAL LISTENING
- SEARCH ENGINE OPTIMIZATION
- LOCAL SEO
- SOCIAL PROMOTIONS